Consumer sentiment can shift overnight, but with the right mix of collaboration, data and short term forecasting, you’ll be ready.
According to Gartner, "In a connected world, a promotional tweet and corresponding social media reaction can drive unanticipated variability in consumer demand. This research helps supply chain technology leaders develop agile capabilities to better predict short-term demand and increase reaction speed for replenishment."
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Gartner, Preparing Supply Chains to Deal With Hyper Demand Volatility From Viral Social Media Campaigns, 13 November 2019, Alex Pradhan, John Johnson, Scott Durie
