Maverick* Research: ‘Demand-Driven’ Is Deadly to Your Supply Chain

Why you need to stop being forecast-driven and become uncertainty-driven

Prevailing wisdom is that “demand-driven” is the best principle for supply chains.

Per Gartner, "A myopic focus on the forecast and its accuracy results in upstream supply chain plans that are rigid and fragile — that is, hard to change and easy to break. This accuracy thinking that is inherent in demand-driven supply chains is a key obstacle to the evolution of resilient (flexible and adaptable) supply chains that are much more suited for today’s volatility, uncertainty, complexity and ambiguity (VUCA) world".

ToolsGroup invites you to download this report to learn how to:

  • Challenge the outdated focus on forecast accuracy
  • Mitigate uncertainty by not propagating the demand signal through the supply chain
  • Make smarter supply chain decisions with uncertainty metrics rather than accuracy measurements
  • Move from deterministic to probabilistic planning



GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner: Maverick* Research: ‘Demand-Driven’ Is Deadly to Your Supply Chain. 21 April 2021. Analyst: Tim Payne